International beer producer Heineken is to cease being the main sponsor for Spain's highest profile summer music festival, at Benicassim held in July on the eastern Mediterranean coast. For the past ten years Heineken had been the main sponsor of Benicassim's 16 year history, and had asked the media in Spain and abroad to refer to the event as FIB Heineken. It will now be known as FIB, or the international Benicassim festival. Irish pioneer festival promoter Vince Power took full control of FIB this year, after working for three years with the founders who set the festival running in 1994. For reasons that likely have more to do with the line up than the economic crisis, at the four day attendence fest this year fell to 127,000, from last year's record 200,000. Heineken said that its decision to no longer be a main sponsor followed "10 successful years during which FIB Heineken has become one of the most important festivals on the international circuit." In the live Spanish music scene Heineken stressed that it will remain very active, where it promotes the June 21 Heineken Music Day, Heineken Music Selector, Heineken Greenspace in Valencia, and the international jazz festival Heineken Jazzaldia in the Basque city of San Sebastian (Donostia). FIB line up this years's included Gorillaz's first Spanish concert, the Specials, the Prodigy, Ray Davies, P.I.L, Kasabian, Echo and the Bunnymen and Dizzee Rascal. Last year's event was headlined by Oasis, Franz Ferdinand and the Killers
