Benicassim Festival with Heineken Breaks

International beer producer Heineken is to cease being the main sponsor for Spain's highest profile summer music festival, at Benicassim held in July on the eastern Mediterranean coast. For the past ten years Heineken had been the main sponsor of Benicassim's 16 year history, and had asked the media in Spain and abroad to refer to the event as FIB Heineken. It will now be known as FIB, or the international Benicassim festival. Irish pioneer festival promoter Vince Power took full control of FIB this year, after working for three years with the founders who set the festival running in 1994. For reasons that likely have more to do with the line up than the economic crisis, at the four day attendence fest this year fell to 127,000, from last year's record 200,000. Heineken said that its decision to no longer be a main sponsor followed "10 successful years during which FIB Heineken has become one of the most important festivals on the international circuit." In the live Spanish music scene Heineken stressed that it will remain very active, where it promotes the June 21 Heineken Music Day, Heineken Music Selector, Heineken Greenspace in Valencia, and the international jazz festival Heineken Jazzaldia in the Basque city of San Sebastian (Donostia). FIB line up this years's included Gorillaz's first Spanish concert, the Specials, the Prodigy, Ray Davies, P.I.L, Kasabian, Echo and the Bunnymen and Dizzee Rascal. Last year's event was headlined by Oasis, Franz Ferdinand and the Killers

Attendance Slumps Benicassim Festival

Summer music festival spain's highest profile, the international Benicassim festival (FIB) on the eastern Mediterranean coast, suffered an alarming slump in attendance this year. The total attendance of 127,000 over the July 15-18 four day fest was down 40% from the record 200,000 at last year's 15th annual event. The number of foreign visitors, which last year stood at 70% of the total (and of which 85% were British), was down this year to about 60% of the total, say arrangers. Spain's economic problems, including high unemployment, are probably to have affected attendance from Spanish music fans. Other summer festivals in Spain have also suffered reduced attendances, such as the two weekend Rock in Rio Madrid festival in June, whose attendance fell to 250,000 from 290,000 at the inaugural 2008 Rock in Rio Madrid. Most analysts also point to a less enticing line up this year, with headliners Gorillaz playing their first Spanish concert, the Specials, the Prodigy, Ray Davies, P.I.L., Kasabian, Echo & the Bunnymen, Vampire Weekend, Hop Chip and Dizzee Rascal. An added atrraction this year for Spanish fans was the farewell concert of the Sunday Drivers from Toledo. Last year's line up included Oasis, Franz Ferdinand and the Killers. Another change this year was the purchase of FIB by Irish pioneer festival promoter Vince Power, who used to run the Reading Festival.Power had co-run FIB for three years with the Maraworld company, run by the Moran brothers. But this year he was the sole owner after buying the event from Maraworld. Power announced July 18 that from next year there will be two FIBs, with one event taking place in northern Spain. "There will be changes, because if you stand still, they'll knock you over," said Power. This split into two festivals under the same name occurred this year with Sonar. As well as attracting 87,000 people to its main Barcelona event, Sonar also held a parallel event in A Coruna, in the north-west Galicia region above Portugal, which attracted 14,000 fans. A fairly disastrous similar attempt last year saw Barcelona's Summercase hold a poorly attended (6,000) Summercase Madrid event just outside the capital. FIB executive director, Pepe Corral, said the 16th FIB was "positive" despite the lower audiences. "This was going to be an uncertain year, but the objectives have been reached, and we are full of happiness and joy," he said. Power agreed, added that "this is my favorite festival, and I have the intention of seeing that everything continues in the future."